As the music industry changes constantly, finding reliable paths to success is becoming harder and harder. But seasoned rapper Kwaw Kese recently revealed a powerful tool that can help emerging artists shine – social media.
In a smart discussion on 3Music’s “Big Convo” with the “Culture Squad”, Kwaw Kese strongly urged aspiring musicians to make full use of online platforms to boost their voices and attract more listeners.
“Now social media is more helpful than any one person can be,” the “Man Insane” declared. “Don’t sit there waiting for Kwaw Kese to assist you. If it was before, Kwaw Kese could ask a DJ to play your songs on air, now, you can just share your stuff on social media.”
Kwaw supported his words by mentioning remarkable examples like Kwesi Arthur, Black Sherif, Fameye, and Sarfo Newmann – artists who used social media’s viral power to rise from anonymity to fame.
But the hip-hop giant’s advice went beyond just using modern communication channels. He also stressed the importance of steady work ethic, motivating newcomers to carefully “build a good catalogue” of musical releases.
“When one song hits for them, they’ll have other works to display as well,” Kwaw said, highlighting how a strong repertoire can help turn new buzz into lasting careers. In an era where the internet rules and social platforms level the playing field, Kwaw Kese’s guidance rings true. Gone are the days of depending only on industry gatekeepers’ endorsements. Now, any talented artist with a smartphone and relentless grind can naturally grow an audience and break through on their own terms.
For those with dreams in their eyes and tunes in their souls, following Kwaw’s advice about social media supremacy and catalog creation could be their highway to hip-hop and afrobeats paradise. The road to success is paved by those brave enough to walk it themselves first.
Kwaw Kese is currently promoting his song Awofo Sofo featuring Kofi Mole
Watch full interview HERE
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