Ghanaian artist Jupitar has expressed his dissatisfaction with the apparent lack of visibility for songs in minority languages on radio stations in Ghana. In an interview on D-Black's Uncut show, the reggae and dancehall artist claimed that most media outlets focus on promoting songs in Twi or Pidgin, neglecting those in native languages.
Jupitar highlighted the challenge faced by talented rappers from other regions of Ghana who rap in languages like Dagati or Sissala. He mentioned that these artists struggle to gain airplay in the southern part of the country because their songs are not in Twi or Pidgin. He used the example of Fancy Gadam's 'Total Cheat,' noting its success due to a significant portion of the song being in Pidgin English.
Contrasting this with the music industry in Nigeria, Jupitar pointed out that artists like Focalistic, Phyno, and Asake create songs in their native languages, yet their music is appreciated by people from various tribes in Nigeria. He argued that the creative space in Ghana should not limit songs to just one language.
It's worth mentioning that Jupitar has previously been criticized for making statements that some interpret as stirring tribal sentiments. Last year, he lamented the lack of support for musicians from a particular tribe in Ghana, citing challenges faced by celebrities, especially musicians from the Ga tribe, in getting the necessary industry support.
Jupitar, known for hits like 'Enemies,' 'Clowns,' and 'Wah Do Dem,' is advocating for more inclusivity and diversity in the promotion of music in Ghana, urging the industry to appreciate and support artists regardless of the language they choose to express themselves in.
Watch full interview on YouTube
0 Comments